Successful branding efforts build strategic awareness and brand confidence where people not only recognize your brand, but they also understand the distinctive qualities that make it different and better than your competitors and are confident in your brand to deliver the desired results. Branding is more important now than ever due to ever-increasing advertising clutter, media fragmentation, the commoditization of products, and the seemingly limitless choices we are offered in just about every product category. Often, the product catalog is one of the very first ways a company can show how it is distinctly different than others in the same catagory.
And inside the catalogs, the presentation of products has improved as well. Here’s a look inside Orion Trading’s new catalog – spectacular! 
