Branding Can’t Be Taught

by | Jun 21, 2016 | Journal

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“Branding can’t be taught…..Brand is something you either have in your DNA or you don’t. You can be taught some of the exterior [branding] stuff, but the idea that everything matters to a brand is the most important – and nobody teaches that.

Kevin Plank, CEO Under Armour

SportsBusiness Journal, June 2016

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