Brand You: Need A Re-Fresh?

All this talk about branding, brand positioning….differentiation, and more sometimes can by dizzying. Especially when you say, “I’m a chef….or, I’m a salesperson….branding, marketing and all that stuff isn’t really my job”. Well, you may want to think again. Managing brands may not be in your job description for the company you work for, but it IS in your job description of how you manage your career and your life – the brand called YOU.

“Brand you” is the sum of your innate strengths and preferences that are locked into your genes and etched into your brain. It is the way you think and the habits you have, the way your mind processes information and the manner in which you explain your ideas. In the language of my company, it is your “thinking and behavioral attributes,” how you see and interact with the world. These attributes generally do not change over time, and always can be depended upon, by you and others. – from a recent article on Inc.com

So, how do you begin a re-focus on this brand called you? A simple suggestion would be to start with designing your own calling card. You know, for this new brand called YOU.

Get that done. Get them made. And then, begin giving them out.

But wait you say! My company already has their VERY corporate-looking business cards. Not to worry, the law stating that you are limited to ONE business card per handout has been repealed. You are good to go!