Brand Positioning – The Four Main Building Blocks by Dave Turner | Nov 30, 2011 | Journal https://www.facebook.com/Tabletop-Journal-146780348726936/ https://twitter.com/TabletopjournalTwitter https://www.pinterest.com/tabletopjournal/ https://www.linkedin.com/company/tabletop-journal/ 1. The competitive frame of reference.2. Points of difference.3. Points of parity.4. The brand mantra. – Chris Grams “The Ad-Free Brand”