If you know wine, you know
Bormioli Rocco, an Italian glassware company that has been making glass since 1825. In each product,
Bormioli Rocco aims to combine creativity with high quality standards, creating a unique tabletop setting that enhances a feeling of sophistication. The varied product lines provide something for every sommelier or chef, meeting every need of the kitchen and tabletop.
Upon visiting the
Bormioli Rocco website, one is sure to notice a new look. This change in design, known as
Italian Table Stories, is the latest branding transformation, encouraging community and meaningful interaction at the table. According to
Bormioli Rocco, the Italian table is the place where the most profound and authentic relationships are born, reinforced, and celebrated, a philosophy that is reflected in the company’s products and branding.
Each
Italian Table Story features a bundle of products that focuses on an idea or theme for a tabletop setting, providing inspiration to the customer. This conversational style allows customers to connect with the company in a relatable and meaningful way.
In North America, Steelite USA is the hospitality sector distribution partner for Bormioli Rocco.
To see the new rebranding efforts of Bormioli Rocco, as well as quality products, visit their website here: https://www.bormiolirocco.com/en/tableware/
-G. Stegall
