Cafe Bellas’ BellaBar pop-up bar concept served as the stage for The Beverage Experience at the just concluded 2014 IHMRS Show CaféBellas LLC, innovator and developer of the pop-up BellaBar food and beverage experience, announces its receipt of a 2014 Foodservice Pioneering Concept award as an exhibitor of the 99th annual International Hotel, Motel + Restaurant Show (IHMRS).  Receiving third place for its BellaBar concept, CaféBellas was selected for its innovation in packaging elegant food and beverage service into a portable, event-ready pop-up venue concept.

“IHMRS attendees are not only looking for innovative products and equipment, but also for edgy concepts and engaging ideas to wow customers,” said Phil Robinson, IHMRS show director.

“We are thrilled to be recognized by IHMRS for the truly unique, captivating and functional concept that is the BellaBar food and beverage experience,” said Steven Coté, CEO of CaféBellas LLC.  “As a portable, event-ready system with a minimalist design that streamlines food and beverage service, BellaBar can instantly create location and ambiance for nearly any occasion, day or night.  We are confident BellaBar will change the way pop-up events are executed the world-over by providing a fun, engaging and visually appealing on-the-spot space for food and beverage service.”

Judges for the 2014 Foodservice Pioneering Concept awards included: Michael Atanasio, Overlook Hospital; Melanie Corey-Ferrini, DYNAMIK Space (2013 Foodservice Pioneering Concept winner); James Dale, Grand Hyatt New York; Robert Doland, Jacobs, Doland & Beer; Maura Doran, New York Methodist Hospital; Mark LoParco, University of Montana; Geoffrey Mills, Crown Plaza Times Square Manhattan; and Tracy Nieporent, The Myriad Restaurant Group.

The International Hotel, Motel + Restaurant Show, attended annually by tens of thousands of food and beverage and hospitality industry professionals from around the globe, is sponsored by the American Hotel & Lodging Association (AH&LA), the Hotel Association of New York City, Inc. (HANYC), and the New York State Hospitality & Tourism Association (NYSH&TA), and is managed by Hospitality Media Group (HMG).  To learn more, visit www.ihmrs.com.


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