Already the marketer for the Bauscher, Hepp, Tafelstern and WMF brands for the foodservice sector, Bauscher USA will now add the Luigi Bormioli brand to its portfolio. Bauscher USA President Jeffrey Heaney commented, “The five brands are an ideal match through their category expertise and will allow a comprehensive tabletop solution to be promoted by a joined sales force. With a consistent quality and service culture as Bauscher USA, Luigi Bormioli will allow us to offer a complete tabletop solution for our clients that is harmonious with our ‘specialist strategy.”
Luigi Bormioli Corporation, a subsidiary of Bormioli Luigi S.p.A. of Parma Italy, has an extensive offering of stemware and tumblers suitable specifically to the professional market.
Marcel Trepanier, President of Luigi Bormioli commented, “We are pleased to join forces with Bauscher USA, an organization that stands for high end tabletop products. Our fine quality products combined with the highest service level in the industry and Bauscher’s leadership presence in their segment will provide distributors with a one-stop-shop for the best in tabletop”.
In 2012, Bauscher USA completed the assimilation of the very strong cutlery and holloware brands WMF and Hepp brands to go along with their existing Bauscher and Tafestern brands. The company also reported that its existing porcelain business had substantial growth. With the addition of Luigi Bormioli glass, Bauscher USA anticipates another year of market share growth as they continue to strive to be the market leader in the quality segment.
