Bauscher Hepp, Inc. has just unveiled its new branding and identity package in advance of the 2016 National Restaurant Show to be held in McCormick Place, Chicago, IL, May 21-24 2016. The redesign is symbolic of the company’s evolution from a niche provider to a professional collection of world-renowned brands serving a broader market.

“This shift signifies our commitment to continued excellence with an added emphasis on approachability,” said Bauscher Hepp president, Jeff Heaney. “We still represent prestige, but like the trends in the restaurant industry as a whole, we would like that quality to also have a casual side.”

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The new Bauscher Hepp brand stamp is representative of a variety of concepts. From creating links of innovation to resembling an overhead illustration of table and chairs, the complexity of the new logo is as wide and varied as Bauscher Hepp’s product offerings themselves.

Bauscher Hepp’s new image will be prominently shown in Chicago at the National Restaurant Association tradeshow. Located in the North Hall at booth number 5815, Bauscher Hepp, Inc. will boast an impressive display of new products and traditional favorites in the porcelain, glass, and buffet categories at booth 5815, North Hall.

Bauscher Hepp, Inc. distributes six brands of commercial tabletop and buffet products in North America: Bauscher, Hepp, Luigi Bormioli, Tafelstern, WMF, and Mogogo.

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