As 2018 winds its way to conclusion, many of us are making our 2019 trade show plans. One of the shows to consider for hospitality tabletop professionals is Ambiente held in Frankfurt, Germany. This year, the Ambiente show dates are February 8-12. And, while Ambiente has traditionally a consumer show, there continues to be more and more reasons for hospitality (HoReCa) to add this tradeshow to their must-attend list. It’s been on the TabletopJournal list for a long time and we always find it worthwhile. From its category focus (tabletop, housewares, furnishings, decor) to its styling and “trends of the future” approach, Ambiente is a very special kind of show.
As in previous years, Ambiente 2019 is providing a range of services and tips that will make it easier for visitors to prepare and have a great time at the trade show.
From 8 to 12 February 2019, Ambiente will again be opening its gates to retailers from around the globe. For five days it will function as a trend barometer and an order and design platform for interior design, furnishings, gifts, dining, kitchenware and houseware. To help you prepare for the trade show and to ensure you are continually up-to-date and can find suitable business partners without wasting much time, Ambiente provides several helpful online and offline services as well as tips and help with navigating your way round.
2019 will be the first time that the new Kitchen Houseware Express is running at Ambiente, so that you can now move directly between the new Hall 12 and Hall 3, without stopping. This service will conveniently link up the two halls and their product segments, Houseware & Storage (Hall 12) and Kitchen (Hall 3). Also, all Ambiente halls will be accessible via the roofed-over connecting corridor (Via Mobile). This means that visitors are efficiently channeled around the entire exhibition center without getting wet.
This is the second time that Ambiente is providing visitors and exhibitors alike with an exclusive digital Business Matchmaking Program in English and German – before the event has even started. Manufacturers and retailers can save their own search parameters to a web portal, whereupon the program automatically brings the relevant parties together. In other words, you can make appointments before Ambiente has even started. Once you have an admission ticket, you are automatically included in the Business Matchmaking Program and can log in with your trade show access details. All other retailers and buyers can register for the program in advance, free of charge. Moreover, you can prepare extremely well for Ambiente by familiarizing yourself with the exhibitors and handpicked innovative products in advance, using the Online Exhibitor Search function. It will even show you whether an exhibitor covers certain special interests, e.g. for hotels, restaurants and catering.
Whether it’s a blog, a newsletter, social media or a navigator app, Ambiente has a wide range of channels and opportunities to help you keep up-to-date before, during and after the trade show.
The year-round Ambiente blog focuses on dining culture, trends in interior decorating and design and innovative products from the world of consumer goods. Find out about designers, specialists, celebrities and bloggers through interviews and guest articles. The blog also contains posts on design hotspots, lifestyle locations and Frankfurt itself. If you want to make sure you don’t miss anything, why not subscribe to the blog newsletter? You will automatically receive email notifications whenever a new post has been added. In addition, you may also wish to subscribe to the free and convenient Ambiente Newsletter as a further source of information. It is sent out by email and gives you regular features and updates on the leading global consumer goods trade fair. If you enjoy using social media, you may like to follow Ambiente on Facebook, Twitter, Instagram or YouTube. Finally, there is a free app, the Ambiente Navigator, for smartphones and tablets. It’s the perfect digital exhibition guide and can be downloaded from the App Store and Google Play Store a few weeks before the trade show. The app has a wide range of practical features, including a hall and site map, an exhibitor and product search and the latest news and tweets on Ambiente. The exhibition center has free Wi-Fi, so you can easily use all online services on site.
Situated at the very heart of Europe, Ambiente is very convenient to reach – by air, rail and car. If you are coming by public transport, there are a variety of local transport destinations to choose from. If you are a motorist, you’ll find ample parking in the Rebstock multi-story car park. A shuttle bus will take you directly to the exhibition center. The Ambiente online ticketing service has several advantages. Using the Online Ticket Shop, you can buy admission tickets at a reduced advance booking price, regardless of whether it is for one day or for the whole of Ambiente. Another handy benefit is that your online ticket can be used on all trains run by RMV in and around Frankfurt.
Ambiente is the leading international trade fair and the world’s number one in products associated with dining, cooking, household items, furnishings and ornaments, interior design, gifts, jewelry and fashion accessories. It is “The Show” for the entire industry. The breadth and width of Ambiente make its unrivalled product range unique throughout the world. Ambiente 2018 featured around 4,376 exhibitors and attracted 134,600 trade visitors from 168 countries, presenting classic and innovative products over five days. This most important global consumer goods exhibition offers a wide range of events, programs for newcomers, trend presentations and award ceremonies, all at the same time.
With all this and a growing presence for the HoReCa/hospitality sector, isn’t time you added Ambiente to your list of #mustsee tradeshows in 2019? For our North America readers, we understand the overlap with The NAFEM Show in Orlando (Feb 7-9). However, we’ll be attending both Ambiente and NAFEM – two distinctly different shows and both well worth attending. See you in the aisles!
You can find out more information on Ambiente 2019 by going here: https://ambiente.messefrankfurt.com/frankfurt/en.html
