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As you make your plans to attend the upcoming Ambiente show and its HoReCa (Hotel, Restaurant and Catering) showcase this coming February in Frankfurt, be sure to take advantage of the many other opportunities while there. Remember, Ambiente is the world’s largest consumer goods show and they are also a leading resource when it comes to consumer lifestyle trends.

And, in our rapidly changing hospitality world, keeping up with consumer trends is critical in the hotel & restaurant dining sector. Ambiente provides a variety of opportunities to better understand what the consumer demands will be in the coming year, how the consumer will choose to spend their money, what type of experiences consumers are looking for and even what colors that consumers will find most appealing.

It’s all there at Ambiente.

With the new HoReCa showcase and the HoReCa Academy will be on the ground floor in Building 6, the Ambiente Lifestyle Trend Academy is only a few steps away in Building 9 and the adjoining Galleria area.

The Ambiente show will run February 7th– 11th in Frankfurt, so make your plans now and book your trip to learn all the latest trends in both HoReCa and consumer lifestyles.

Here’s a link to more information and a map showing the location: http://www.ambiente-trends.com/2020/en/index.html

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