5 Ways Content Marketing Is the New Community Marketing

In a recent posting on SocialMediaToday, author Leslie Nuccio offered these 5 reasons why content marketing is the future….

1)      You’re giving people what they want when they want it.
2)      You’re looking to start or participate in a conversation               that’s relevant to your brand.
3)      The main goal is engagement.
4)      You’re not trying to sell anything.
5)      Good content marketing can lead to influencers and                   brand advocates.

We happen to agree. In fact, we think that today’s B2B decision maker, being empowered by all the information they have available – literally – at their fingertips, is more responsive to content marketing than traditional sales & marketing strategies. 

So….what’s your content marketing strategy?