New FIRENZA dinnerware from 10 Strawberry Street has already making some big waves in the hospitality tabletop pool
There are tabletop companies that have certainly upped their hospitality game lately, we can’t think of many who have done more to improve all aspects of its game than the team at 10 Strawberry Street.
Under the leadership of CEO Zach Zucker and hospitality veteran Bob Thomson, 10 Strawberry Street has cultivated its relationship with dealers and distributors and accelerated its push forward into the foodservice sector.
FIRENZA from 10 Strawberry Street
Let’s just start with the products. Their new FIRENZA is incredible in the look and feel it brings to the table. The bowls and deep plates in the new FIRENZA collection are exactly what operators are clamoring for these days. Right depths and profiles make them perfect for serving all sorts of menu items. New FIRENZA has over two dozen different intriguing serving pieces options.
And, FIRENZA is just the latest in a long string of product intros from 10 Strawberry Street as it continues to deepen its commitment to hospitality. Long known for its outstanding range of white dinnerware and serving pieces, the company now has a very solid – and growing – portfolio of decorated and textured patterns of both dinnerware and serve ware.
(l-r) ARCTIC BLUE, BISEKI, BISKEI HIMALAYAN SALT and WAZEE MATTE – all new designs from 10 Strawberry Street
The new collections like ARCTIC BLUE, BISEKI, MATTE WAVE, and even the not-so-new NAGOYA are all new – or relatively new – additions to an already wide range of great hospitality dinnerware and serving options from this Denver-based company.
The SOLEX collection of flatware fits perfectly with 10 Strawberry Street’s theme of Simple, Elegant and Affordable
A year ago, they also launched their SOLEX collection of flatware designs. With both classic and contemporary designs, these flatware patterns are all top quality and just like all the other products from this company – built around the values of quality and value.
Speaking of their home base of Denver, just a handful of years ago 10 Strawberry Street double its warehouse size to accommodate their collections – and their commitment to service within the hospitality industry.
10 Strawberry Street’s HAMMERED GLASS BOWLS and their very popular NAGOYA serving pieces are more examples of the creativity the company offers chefs and hoteliers for the food presentations
As a recent example of that commitment was the call that the company received on a Friday from a large casino operator looking for $50,000 worth of charger plates that they needed right away. Ordered on Friday, the shipment went out on Monday. Customer happy. And, that, is what 10 Strawberry Street is all about these days. Working with hospitality customers, understanding their needs… and, then, being able to assist when other suppliers are unable to.
Also within the new warehouse addition, 10 Strawberry Street is about to open their new state-of-the-art showroom location, which we will be covering soon.
In addition to the physical space enlargements and improvements, there have been systems improvements and HQ staff additions so that the company can stay ahead of the demands of their rapidly growing hospitality organization and business.
2019 catalog for 10 Strawberry Street
The sales organization for 10 Strawberry Street’s hospitality sector is another area that’s been rapidly upgraded with top-tier rep groups like New Generation Reps in the southwest, Rep Source US in the southeast and The Action Group on the west coast just to name a few.
Then, finally, you have the new 2019 Hospitality catalog from 10 Strawberry Street. We picked our hard copy up at The NAFEM Show in Orlando, but you can download yours from their website by going here: https://tenstrawberrystreet.com/hospitality/
It’s 150 pages of creative hospitality serving options for both food and & drink.
So, make no mistake about it. 10 Strawberry Street is a company that’s “All-In” on the hospitality sector and if you haven’t taken a look at this company lately – it’s time to check them out!
