10 Strawberry Street Hospitality: A Company That Continues to Surprise

A U.S.-based hospitality tabletop company that continues to surprise in a variety of ways is 10 Strawberry Street.

10 Strawberry Street is a company that not long ago worked mostly on the edges of the hospitality tabletop category and but now has quietly worked its way into the mainstream conversation with many operators – of all types – these days.

And through it all the company has done it by sticking with their mantra of Simple. Elegant. Affordable.

First of all, 10 Strawberry Street has put together a top-quality sales organization – and developed some great colored dinnerware collections to complement their wide range of undecorated dinnerware, serving pieces and accessories.

For years, 10 Strawberry has been a leader in provider dinnerware and – especially – serving pieces to caterers and banquet operators. From small organic-shaped bowls that are perfect for side dishes…. To large, over-sized buffetware pieces, 10 Strawberry Street has been THE industry “go-to” resource for those types of pieces.

But more recently, the product line at this Denver-based company has added more and more color to it’s dinnerware lineup. From the two versions of their still-new BISEKI to the wood-like NAGOYA, 10 Strawberry Street has been upping their game when it comes to color.

 

And, in the past year – along comes their great new FIRENZA dinnerware with it’s incredible Deep Plates – which are tremendously popular according to VP of Sales and Product Development Bob Thomson.

According to Thomson, “This has been a great year for 10 Strawberry Street’s Hospitality Division! Our Firenza dinnerware line has been on fire (pun intended) and now we’ve got our terrific New Delhi collection in stock that was well received at this year’s NRA Show. So, we’re excited for a strong finish to the year.”

Thomson also indicated that 10 Strawberry Street has also added a new BIRCH collection that they will have in stock soon, as well.

And let’s not forget that 10 Strawberry Street is the U.S. distributor for Solex flatware out of Germany.

Not necessarily a household name yet in North America, Solex has top quality, 18-10 flatware in a variety of styles from classic to contemporary. The Solex brand is well known throughout European hospitality and catering customers and is a great fit for the hospitality division of 10 Strawberry Street.

All this answers the question of why, not long ago, the owners of 10 Strawberry Street doubled the size of their Denver distribution center and, more recently, added a beautiful new showroom there as well.

While maintaining profitability…along with quality and value in their products…..commitment to service across all their businesses has always been part of the ethos of 10SS. That’s why for the hospitality business the company has brought in large quantities of inventory ahead of when the sales actually occur.

Of course, as sales keep exceeding projections, that new and enlarged distribution center may just have to get bigger and bigger.

To find out more about 10 Strawberry Street and their new collections for the hospitality industry go to their website: tenstrawberrystreet.com/hospitality