Always a great marketer, Villeroy & Boch has a short new video on their NEW WAVE – Barcelona mug. Some hospitality traditionalists may not appreciate the “lifestyle” approach to promotion versus the “it’s stronger, it stacks better, etc. …” but we think that there needs to be more of this type of marketing rather than less. 
Yes, we all are aware of the practical issues needed in our B2B world, but why should so much of our marketing simply be so filled with boring product attributes? Why not have a little fun, too?
Villeroy & Boch. Having fun. Marketing a mug.
(Nicely done)
