Here’s what Mr. Peiffer had to say….
1. How long has RAK Ceramics been in the dinnerware manufacturing business and why did RAK decide to pursue the hospitality sector?
CP: RAK was evaluating the opportunity to produce dinnerware since 2003, this resulted in a factory opening during spring 2005.With sound experience in all ceramic matters, it was only a question of time when the tabletop business would be analyzed and integrated into the group’s strategic business branches.
With the booming Emirati hospitality business, the customer’s demand for locally made and available hotelware was growing and the production capacity was all dedicated to the hotel and restaurant sector. 
CP: At RAK Porcelain it is our goal to offer solutions to our customers, in regards to design aspects, to supply chain issues, to budget constraints etc…, Thousands of operators around the globe have experienced our know how in providing a superior Fine China product within optimal conditions. I believe we are recognized to as someone who will take care of our customer’s issues, during all the time he will use our products.
3. RAK only has ceramic dinnerware, while many of its competitors offer glassware, cutlery, stone, plastic, and even wood. Is this a conscious choice to remain focused on ceramics or might we see the RAK brand name on cutlery or glassware someday?
CP: The focus and strength of RAK Porcelain is in the manufacturing and marketing of great porcelain products. RAK, at least at this moment has no intention to become a merchant of multiple products and materials under the RAK brand. We do what we know to do best, and do not wish to divert from our efforts to develop our top position in the ceramic field.
4. We know that RAK Ceramics is the leading global ceramic manufacturer, but where is the dinnerware portion versus your competitors in that category?
CP: In volume produced, we are among the top 3 brands when it comes to hotelware porcelain. The layout of our factory will allow to constantly increase and double our today’s capacity.
5. RAK Porcelain has chosen to work with two European designers to this point to develop certain dinnerware designs. Will we see an American, British, or perhaps, Australian designer creating RAK Porcelain anytime soon?
CP: Depending on the design orientations from our product management team, which they developed together with operators and chefs, we define the designer who can achieve our intentions. The origins of the designer is of less importance in that process, we look at his(her) signature and past performance. By the way, the next product line was developed together with a lady originating from Spain. 
CP: In Ras al Khaimah, RAK Ceramics employ 6.000 people and our people have a fantastic background in ceramic manufacturing. Unless there are new market areas to open in other parts of the world, our home base will be Ras Al Khaimah.
7. RAK Porcelain has come a long way since it’s beginning 10 years ago. What should we expect in the next 10 years?
CP: RAK will grow it’s distribution network around the globe and pursue further business opportunities like supplying the in- flight equipment for airlines.
8. If RAK Porcelain and all its competitors from around the globe were performers in a circus……what performer would the RAK brand be? And, why?
CP: The answer seems to be natural, in a circus we would be the artists keeping the plates rotating on the bamboo sticks. Our business turns equally fast and we give it our full dedication to keep it up there and add a maximum of sticks to our portfolio.
9. We always like to end on a personal question…..what’s the most memorable music concert you have ever attended and why?
CP: It was a Rolling Stones concert in Cologne, and what made it memorable was the presence of a very dear friend who was taken away from this world a couple of months later.
