The design of glassware is comparable to the business card of any company. It is the first visible impact of the delivered product and should be aligned with the business concept. The “right“ glassware can promote a drink or product by its presentation to customers, and can be very useful in upselling more consumptions.
Additionally, using the right glassware for products can bring more stylishness and appeal to the customers who want to be associated with what is in vogue through its color, shape, style and texture. It can highlight current trends, fulfill the expectations of the customers even more, and attract a more sophisticated crowd that appreciates the art of mixology.
Consequently, the type of clientele you want to attract determines the style of glasses used to present your drinks. 
Mixologists pay a lot of attention in choosing the right ingredients for their creations to make them delicious. At the same time, they give great importance to using the right glass to make the drink something that is luxurious, elegant, and trend-setting upon presentation. Sometimes a creation becomes exclusive to an establishment…a signature drink for which the bar becomes known and sought out by customers.
Why does the final presentation matter so much? Because the first visual the customer gets is very impactful. The simple reason is that our eyes are eating, drinking and enjoying as well. Glassware has the same importance to the bartender for his creations and for any bar business in the same way cutlery or dinnerware has for a creative kitchen chef, his plates and for any restaurant. Besides that, there is another major aspect when it comes along to the choice of glassware. For your clients, the choice of glassware is like a mirror that reflects the character and creativity of every mixologist. Even more so, it is a vehicle he can use to express his passion for what he is doing and his professional approach to the business.
Well-chosen glassware adds beauty to an establishment.
It makes it look more professional and stylish, and expresses the service standards of the business.
In the hospitality business, it is essential to be keen on such particularities, as the glassware reflects an important image of your establishment. “Haute-Couture presentation of your creative concoctions“ is how Massimiliano Matté desribes the importance of selecting the correct glass for each drink.
Massimiliano Matté bio Massimiliano Matté has been specializing in creating exclusive taste experiences in the form of drink-collections combined with innovative ideas and attentive service, achieving a perfect interaction between products and service, which increases operator sales and profits for the past sixteen years. After rising to the level of International Master and nominated “Perfect Barman de Paris in 2007”, Massimiliano worked at projects for the Coca-Cola Company and Christian Dior through Dorchester Group and for some of the most world’s most prestigious hotels in Paris, Rome, New York, Copenhagen.
In 2007 Massimiliano founded the Bar Consulting Company umami.bar.improvement, a leading worldwide company in the creation of unique and innovative bar and beverage concepts. Along with international recognition and award wining bar concepts, Matté develop the branch umami.design and theumami.business.school, which is an official partner of the department of further education and trainings of the teaching staff at the hospitality schools in North Italy and Austria. Additionally, he has worked with Alain Ducasse, Heinz Beck and Daniel Boulud and got a close-up on the work of Jean-Francois Piege to support their hospitality projects and get them even more uniqueness and differentiation.
After his early studies in France and the UK, Massimiliano Matté achieved a Bachelor Degree in Management & Hospitality from Kaiserhof Hospitality Academy in Italy.
You can learn about Massimiliano Matté and his company by going here: http://www.umami-improvement.com/
