Branding – Never Lose Your Individuality

Branding – Never Lose Your Individuality

“If you lose your individuality, then you lose your pricing power, your brand, and your loyalty to the customer. “Barry Sternlicht CEO-Starwood Hotels quote from an article in Hospitality Design magazine discussing the need for differentiation among the...
Starwood Hotels: On The Move in Europe

Starwood Hotels: On The Move in Europe

From the International Hotel Investment Forum (IHIF) in Berlin, Starwood Hotels & Resorts Worldwide, Inc.  last week announced that it will open 25 new hotels in Europe over the next four years. The company is already off to a strong start this...

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