by Dave Turner | Mar 26, 2017 | Industry News
Philip Duff, a full-time NYC consultant and founder of Tales of the Cocktail, has launched a new brand of genever – a Dutch vodka-like liquor for those uninitiated. The taste isn’t the only thing special about Old Duff Genever; Duff talks with Liquor.com about...
by Dave Turner | Sep 12, 2016 | Industry News
This week’s Marketing Moment focuses on the brand promise. All brands make a promise. How are you doing versus...
by Dave Turner | Jun 21, 2016 | Journal
“Branding can’t be taught…..Brand is something you either have in your DNA or you don’t. You can be taught some of the exterior [branding] stuff, but the idea that everything matters to a brand is the most important – and nobody teaches that. Kevin Plank, CEO Under...
by Dave Turner | Jun 6, 2016 | Industry News
This week’s Marketing Moment is on frequency. Frequency is critical and often the most difficult of the brand building cornerstones to...
by Dave Turner | Apr 12, 2016 | Industry News
Capturing the essence of “What Happens Here, Stays Here” (WHHSH) and adult freedom, Las Vegas will unveil its limited edition #WHHSH Beer this month during one of the nation’s largest music and arts festivals in Palm Springs, April 16-17. Guests will celebrate the...