by Dave Turner | Nov 30, 2011 | Journal
1. The competitive frame of reference.2. Points of difference.3. Points of parity.4. The brand...
by Dave Turner | Nov 30, 2011 | Journal
How’s the hotel business? Ask Hilton. According to HotelExecutive.com, Hilton Worldwide today announced that its industry-leading growth will create more than 8,500 employment opportunities in Europe in the next three years – bucking the trend of rising...
by Dave Turner | Nov 30, 2011 | Journal
Since we’ve referenced Seth Godin’s rhetorical question a few times lately in conversation, we thought we’d re-run a post from last summer. “At some point, most brands, organizations, countries and yes, people, start talking...
by Dave Turner | Nov 29, 2011 | Journal
Bernardaud’s Athos and Osier – two classic white relief shapes of fine Limoges porcelain. We miss the days when Bernardaud was all the talk when discussing creative, high-end tabletop. Still a classic, iconic company, Bernardaud still has brand...
by Dave Turner | Nov 29, 2011 | Journal
Revol Porcelain is the gold standard when it comes to culinary porcelain. Here’s a short video to show why. From start to finish…..c’est Revol!Also, this is another great example of the potential to position and to differentiate a brand through...