We wrote recently that despite the enormous size and potential of China as a market, there are few - practically only a handful of Chinese brands with true global awareness as Chinese brands. We cited Lenovo ($21 Billion, second largest seller of PCs worldwide)
- a Chinese brand - that's primarily known as to people who bought the ThinkPad
Well, according to Hotel Chatter
, IHG hotels
is announcing they are going to be developing a new upscale hotel brand for the Chinese market within six months. Reports have IHG
then expanding the new brand across the Asia Pacific region.
Here comes Chinese branding.