We talk a lot about branding and people might assume we're speaking only about tabletop products. But, we beleive the same concepts apply to restaurants, dealers & distributors, and to individual, personal brands. One brand that we like a lot is the Bargreen Ellingson brand and the things that they do to differentiate themselves from possible competitors.

If you have followed TabletopJournal for any period of time, you already know that Bargreen Ellingson is the premier tabletop source in their part of the world. But the folks at Bargreen Ellingson do a lot more to service and maintain their growing customer base. One of the services they provide is in the area of design.

Take a look at this new video:

Now, we understand that "Design" is not necessarily tabletop and our readers come here to read and learn about tabletop. But, we're also about branding and differentiating brands.

One of the ways that Bargreen Ellingson differentiates itself is by showcasing their skills and the services (through high quality videos like this one) they can provide to their customers. By doing this, they show their customers some of the additional "added value" that Bargreen Ellingson brings to the supply chain that other dealers/distributors do not. Seems to us that Bargreen Ellingson is about helping its customers be successful....whether that means providing the right products...or the right design.

Nicely done, Bargreen Ellingson. Very nicely done.

You can see all the great products and services that Bargreen Ellingson offers its customers by going here:
http://www.bargreen.com/