Elevating the guest beverage experience. Using the right glass - The Glencairn Glass - for great whiskey.

The Flatiron Room....New York City. 

Love it.

Well done.
 
 
According to Shanken News Daily, Scotch whisky imports have have continued to grow in the U.S.

During the first half of 2012, sales climbed another  13% to £303.6 million ($490m). And that comes after a 31% increase to £655 million ($1.1 billion) in calendar 2011, according to the Scotch Whisky Association and Impact Databank.

So....tell me again why you are not serving your scotch whisky in a proper glass?

The quickest and easiest way to enhance the scotch whisky drinking experience is to use glassware designed to bring out the best each whisky has to offer.  Show your guests that you care enough to serve their favorite dram in a glass designed to elevate not only the taste...but also the nose. Aroma provides a majority of the enjoyment when it comes to the whisky experience.

There are a variety of glasses designed to make the best of the whisky drinking experience. One that we think fits the right combination of design, availability, and practicality for the hospitality sector is the Glencairn glass available in America from Stolzle. and Anchor Hocking. According to Wikipedia, "the Glencairn is the first style to be endorsed by the Scotch Whisky Association,and it is used by every whisky company in Scotland and Ireland."
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The Glencairn glass is the only glass approved by the Scotch Whisky Association.
Ok....here's the dirty little secret.......the Glencairn glass works pretty damn well for enjoying and elevating the bourbon drinking experience, as well. So, no matter where your guest likes their whiskey from, here's a glass to help maximize their beverage experience.
 
 
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Villeroy & Boch Whisky glasses and an IL Mago platter designed by Adam Tihany for Villeroy & Boch
The brand Villeroy and Boch has always exuded a certain...shall we say elan or distinctive elegance....and their whisky glasses are another reinforcement of this "pleasure of the senses" ideal. With an opportunity to enjoy my favorite spirits recently in V&B's handmade single malt glassware, how could I pass that up?

Approaching this opportunity from two perspectives....one, how might the beverage experience be elevated with this particular glassware? And two - where we might see this being utilized in a foodservice or hospitality setting?

Rather than try to out-review the experts on the merits of this particular glass, we'd rather you heard from true professionals:

Here's a great video from Whisky Connosr:
http://www.connosr.com/videos/review-villeroy-and-boch-glasses/

From Dramming.com:
"I was quite amazed of the overall performance of the Villeroy & Boch tumbler. It really shows its strength with a single grain. The good bourbon performance may well be related to this. Bourbon would classify under Scottish law as a single grain because it is made mostly from unmalted grains. But also for the other unpeated whisky types, the tumbler does surprisingly well." was the review from Dramming.com
TabletopJournal tastings proved that the shape and feel...along with the overall aesthetics of the Villeroy & Boch whisky glass definitely added to the drinking experience. Great "nosing"....felt perfect in the hand....rim has just the right feel against the lips....all very well done. But...with V&B did you expect anything different?

Then, the question of appropriate hospitality venues for this glass comes up. Where should someone expect to find this glass?
Let's start with this.....great quality generally comes at a price. Villeroy and Boch's Whisky Glasses are no different. These are not your normal, "couple of bucks apiece" double old-fashioned tumblers....but, nor are they meant to be. This glass comes in both a stemmed version and a stemless version.....we preferred the stemless.

So, whether you are at Lilly's in Louisville, KY serving a 23-year old Pappy Van Winkle bourbon ($42) or you happen to be on the lower East Side of NYC at Swift's serving a 25-year old Talisker Cask Strength Single Malt ($35) don't you want your guests to have the best whisky experience possible?

Villeroy and Boch's glasses allow you to do just that.....

For any old scotch or bourbon bar? No....but, then again, you're not serving just any old scotch or bourbon, now are you? Go ahead.....elevate your guest's whisky experience.
To see the entire collection of hospitality products available from Villeroy and Boch, go here:
http://www.villeroy-boch.com/en/us/hotel-restaurant.html
 
 
OK.....our cry for help has been heard......here's the scoop on this very cool glass.
 
 
Coming off the huge success of its other Glencairn Scotch Whisky glass, Anchor Hocking now has a glass specifically designed to enhance the individual character of its Canadian cousin.

The official Canadian whisky glass presents the finest way to enjoy your whisky. This glass was created in close consultation with the Canadian whisky industry with a design that delivers whisky to the tip of the tongue for the fullest taste experience. Additionally, the slightly larger size is versatile whether serving whisky neat or in mixed drinks.

You won't have to be Canadian to enjoy the way this glass fits in your hand and the maple leaf etching will make you feel almost like you have moved north of the border. "They have a thick glass bottom that not only feels great in the hand, but they stay put when set down making them very unlikely to be knocked over. The thin lip is also very comfortable. They have a deceivingly large capacity when using ice or soda yet look perfectly correct when drinking whiskey neat." is an example of the comments overheard about this glass.

TabletopJournal has been talking for a while now about the "merchandising" of cocktails and how specialty glasses for certain drinks enhances the guest experience, resulting in higher guest satisfaction and higher profits. The Canadian Whisky glass from Anchor Hocking is such a merchandising glass.  But...be forewarned....you'll likely have to ask your Anchor Hocking/Oneida representative (remember, they are together now) to show it to you. We could find it nowhere on the Anchor website...nor in any Anchor Hocking catalog known to mankind. In fact, only a tip from an "inside mole" at the glass company alerted us that it even existed at all.

Is this glass Anchor Hocking's "Area 51" ?
So as a public service and so that you, too, can "crack the code" and find your way to increasing profits from your Canadian Whisky sales, TabletopJournal is supplying you with the correct item number - straight from the Anchor Hocking inventory tag. Order responsibly.

So, pull your Anchor/Oneida rep to the side .....and gently whisper in their ear that, you too, would like to sell more Canadian whisky and increase your overall bar profits. You'll be glad you did....and, so will your customers.

Meanwhile, you can see the rest of the Anchor Hocking glassware range by going to:
http://www.anchorhocking.com/index.html?section=foodservice