¿Tiene clientes que hablan español? Tuxton
sigue yendo más allá de complacer con su nuevo folleto.
Do you have customers who speak Spanish? Tuxton
continues to go the extra mile to please with it's new brochure. This is a company that continues to execute the basics of brand building very, very well.
Bien hecho, Tuxton
We've been saying for a while that Tuxton China
is a brand on the move and they've done it again. Tuxton
, a leading tabletop supplier to the foodservice industry, has just announced the release of their “Lift It & Flip It”
video commercial. “After several months of filming and editing we are proud to release Tuxton China’s first video commercial. We have been promoting our Tuxton Sightings for several years on our Facebook page, but we felt it was time to actually produce a video about it. We are encouraging everyone to watch the video and start sending in your sightings. Don’t be afraid to get creative. We think this is a great way to engage with not only restaurants & dealers but with consumers as well,”
said Jennifer Rolander, Marketing Manager
at Tuxton China
. “Food photography and sharing on social media platforms are such a hot trend these days. This presents an opportunity to educate our customers about how our wide range of dinnerware products can help provide the canvas for culinary creations,”
said Charlie Tsai, Vice President of Sales & Marketing
at Tuxton China.
To view the entire collection of Tuxton
products for the foodservice/hospitality industry, go here:http://www.tuxton.com/
The possibilities continue to be endless as Tuxton China Inc.
, a leading tabletop supplier to the foodservice industry, announced the launch of their new website this week. “After several months of development we are proud to release our new website. Not only does the new website provide more detailed information about our company and services, but it is also more user-friendly and easier to navigate. We encourage everyone to visit the new site at www.tuxton.com.”
said Jennifer Rolander, Marketing Manager of Tuxton China.
Some of the new features are still in progress, such as the Factory Video, but they will be available to view in a few months. The website has a modern and minimalist look with new photographs and features in order to enhance the user experience.
Tuxton China Inc. is a family-owned and operated company. Started in 1999 by the Lam family, Tuxton has become a leading wholesaler of high-quality dinnerware, ovenware, and cookware products for the foodservice industry.
We've talked about Tuxton being a company on the move before.....here's just one more great example. A very impressive new website.
To view the new Tuxton China
website and see their entire collection of hospitality tabletop products, go here: http://www.tuxton.com/
With selecting items for your restaurant tabletop, selecting the right manufacturer is often as important as selecting the right product. Design, quality, and continuity of supply are just a few of the reasons to consider the company, as well as the product. There are many exciting companies right now in the tabletop category, but TabletopJournal will be keeping an especially watchful eye on a handful in 2013.
In no particular order, some of the hospitality tabletop companies that will be on our radar screen are:
Not only in the USA, but in other markets around the world, Bauscher has aligned itself with WMF/Hepp. We think this is an excellent fit and, as of yesterday, in USA, Canada, and the Caribbean, Bauscher has added Luigi Bormioli, another great complimentary product range. Bringing these powerhouse, upscale brands to the hospitality market should make 2013 an interesting year for Bauscher and its portfolio of brands.
It’s hard to mention exciting tabletop and not mention Steelite. The recently announced acquisition of Royal Crown Derby is going to make this UK juggernaut even stronger, especially with the long-term benefits being added by the new factory to be built in Stoke. With the growing portfolio of exciting products showing no signs of letting up, Steelite will remain a company to watch in 2013.
Tuxton China has been slowing changing and evolving for several years. TabletopJournal believes that 2013 will likely be the breakout year for this "off the radar screen” company. New products, new collateral materials, new trade show booth, new personnel.....all signal that Tuxton is ready to play with the “big boys" of tabletop. 2013 should be Tuxton's year.
This UK flatware company has been quietly (ok, sometimes, not so quietly) finding its way onto some of the best restaurant tabletops around the world, not to mention the Victoria & Albert Museum. At TabletopJournal, we love the Studio William inspiration that brings things to market like their new LEAF dessert spoon and their new MEAT BLADES. Look for sensory dining flatware items from Studio William to continue to be used by discerning restaurateurs in 2013.
With more than a year since this marriage took place, expectations are high for this high-powered combination to accelerate to the front of the tabletop pack in North America and around the world. This company has the people, the products, and the supply chain to furnish growing global hotel chains of all levels. The already strong lineup of flatware, dinnerware, and glassware has recently been strengthened by the new STRATA buffet series. Look for this company to really take off in the coming months.
As a part of the world’s largest ceramic manufacturer, RAK Porcelain continues to expand its brand presence around the globe. With the switch in America to the RAK name, this brand will come to be recognized as one of the truly great tabletop brands in the world very soon. Led by designers like Mikaela Dörfel and Alain Vavro, RAK Porcelain’s designs are both elegant and practical. RAK’s “state of the art” production give this company a great edge on quality and costing….all that seems left to do is to continue to build brand awareness globally. TabletopJournal expects big things from RAK Porcelain in 2013.
Libbey has been a company that has quietly gone about its business for a number of years. Always a supplier of great glassware, its World Tableware and Syracuse brands seem to have been afterthoughts, at times. Not the case any more, as TabletopJournal has made note of vastly improved dinnerware quality and expanded flatware ranges to go with a continually improving glassware range – note the recent addition of Spiegelau as a high-end glassware addition. But the real change happening at Libbey is likely a cultural change. Led by CEO Stephanie Streeter, we’ve noticed new changes in foodservice marketing….and re-configured HQ office to allow for better communication, and just a little more spring in the step of the Libbey salesforce lately. TabletopJournal thinks that the global foodservice industry will see a “new”, re-invigorated Libbey in 2013.
Fortessa, through the years, has developed a strong reputation for quality hospitality tabletop products … and, of marching to their own beat. So, for many reasons, Fortessa has always been someone to keep your eye on as it. The launch of their BASICS line and the SPICE collection at the IHMRS Show in New York was very impressive, but TabletopJournal has the feeling that these introductions might just be the beginning of a new push from this company….we're thinking that early ’13 will produce some new and exciting buzz from this tabletop leader.
Ten Strawberry Street
Always a company that was around the edges of the American foodservice hospitality business, Ten Strawberry Street has, to this point, been a great source for rental companies, caterers, and other banquet operators. Strong in retail, it seemed like that was their focus and they were glad to have whatever foodservice/hospitality business that came their way. After seeing their presence at last May’s NRA Show, we won’t be surprised if this “stealth” tabletop source is no longer so stealth. Ten Strawberry Street is one of our top darkhouse hospitality tabletop companies for the coming year.
Elite Global Solutions
Long a supplier of creative melamine, for food service operators, EGS differentiates itself quickly with its catalog, website, and overall image. But, behind the marketing and the sexy literature is a company built upon great product quality and design, supported by legendary customer service. Companies that truly have great customer service (and not just talk about having great customer service) are not as plentiful as you might think. EGS has it and we think that 2013 might just be a banner year for them, so we are keeping a watchful eye on them.
There are a number of other tabletop companies that also merit watching. Corby Hall, Rosenthal/Sambonet, Arc Intl/Cardinal, Candle Lamp/Sterno, Churchill ….are all bringing new products to market, adjusting their way of doing business, and generally, doing some pretty cool things to help operators differentiate their restaurants.
There’s also a few of you out there who asked us not to mention your companies….you know who you are…..who are ready to make some pretty big news of your own.
So, while we’re just getting started, we think 2013 is going to be a very good year!
Just remember…..tabletop matters!
Want to add some color and fun to your tabletop? Tuxton China's CONCENTRIX
line can do just that. With the wide variety of colors, CONCENTRIX
helps differentiate the dining experience for operators, while increasing the fun factor for the guests - and doing it with the practical qualities inherent in every Tuxton
Create a tabletop that's new, exciting, and that your guests will love. With seven different colors, you will definitely have endless possibilities with Tuxton China's CONCENTRIX.
has noticed for some time now that the folks at Tuxton China
have been working hard to strengthen their brand position as a tabletop solutions provider to specific hospitality segments.
With an impressive new catalog this year, upgrading/expanding their sales organization, and introducing new products...Tuxton China
is a company that appears to really be on the move. Now, they've introduced a variety of new collateral materials that focus on their various product ranges and specific segments where they provide tabletop solutions.
brochure (shown below)
target at the healthcare segment is a great example. An easy to understand, 8-page brochure that explains clearly and simply why Tuxton
has the answer to virtually any healthcare tabletop dining need. Tuxton
understands healthcare ... including the delivery systems that are used for extended heat retention.
Tuxton's new collateral materials showcase how they provide tabletop solutions for specific hospitality industry segments.
From their Red Plate Study to specific items like a compartmental plate... Tuxton provides healthcare operators such as nursing homes, assisted living facilities, hospitals, or even full care facilities the complete tabletop solution. Their new brochure explains it all.
Tuxton China. Interesting company these days....doing some very interesting things.
You can learn more about Tuxton China
and the entire range of tabletop products by going here:http://www.tuxton.com/
is a company we mentioend before as an example of tabletop companies that are on the move. Lots happening with this growing brand in all areas.
The latest is Tuxton's
newest collection of cappuccino and espresso mugs - EUROPA
. Picture yourself sipping espresso from these elegant mugs while overlooking the canals of Venice or maybe enjoying a cafe au lait on the streets of Paris. No matter where you are, serve up a cup of European inspiration with EUROPA
Available in two body colors - eggshell and porcelain white - Tuxton's EUROPA comes in 4 sizes:
3 oz., 8 oz., 12 oz., and 16 oz. Tuxton's EUROPA
is the answer for operators who want a more affordable, upscale cup for their guest's cappuccino and espresso.
You can see the entire collection of hospitality tabletop products from Tuxton China
by going here: http://www.tuxton.com/
Don't forget to check out Tabletop Channel
, our newest section for information on the best products for hospitality tabletops. Videos from tabletop leaders like RAK Porcelain
, Candle Lamp
and other top tabletop leaders are being loaded daily so be sure to check it. Now, you don't have to hunt all over Al Gore's internet to find the best informative videos for creative tabletop. It's all right here on Tabletop Channel
The latest uploaded video is from Arc International
and their U.S. foodservice arm Cardinal Glassware
highlighting the ZENIX
dinnerware product and why it strikes the perfect balance for hospitality tabletops everywhere.
There seems to be a quiet revolution currently underway in the tabletop supplier community. A metamorphosis that’s subtle, almost unnoticed…..like say, the rise of an incoming tide.
Tabletop suppliers are upgrading both their sales and marketing people in a revolution that quietly, but steadily, is taking place. With creativity among tabletop product categories relatively stagnant (yes, we know there are exceptions...we try to write about them, remember?), companies - both suppliers and operators know that their people..…their “brand ambassadors”, if you will……create a larger and larger portion of their brand impact and influence the marketplace's thinking about their brands. With customer touchpoints and engagement taking the place of traditional advertising, the type and quality of the people who represent a brand is more critical than ever to determining brand essence. With less and less to differentiate the products themselves, customers turn to brand qualities and values to help determine their buying decisions. Often, those brand values (in the customer’s minds…and, after all, isn’t this all that REALLY matters) are determined by the people representing the products and the brand.
A brand's people are often the true differentiators and conveyors of brand values.
Starting with the CEO, brands are symbolized by the people who work for the brand. This is not new, but what is new is the relative lack of differentiation or “commoditization” of much of the tabletop category. TabletopJournal has spent a great deal of time writing about differentiation and how important it is on both the supplier and the operator side. However, the fact is that many of the tabletop products - and restaurants - are remarkably similar and barring any apparent unique points of difference, the buyer’s main decision driver will be price. With such similar products, the overall brand image has become the area to differentiate and the people who represent the brand have become an increasingly important area of differentiation.
Fortessa adds several new Sales Vice Presidents, Dudson adds a VP, Sales for North America, Oneida continues it's upgrade and now, intergration of its new sister company Anchor Hocking, Libbey adds a new Director of Marketing, Rosenthal/Sambonet names a new National Account Manager, Tuxton does the same…..all with the idea that these new “brand ambassadors” will help build each company’s brand essence and culture in a positive direction. After all, often the employee IS the brand. TabletopJournal feels that this trend towards upgrading sales and marketing talent will continue with short term results certainly at the center of the target hiring goals. But, when looking to upgrade the organization, there is also a longer-term "brand makeup” goal that needs to be considered. When looking to add to an organization, how the new employee will contribute to the long-term brand attributes ..or, essence...has to be thought about.
It is true that brands have voices. They all speak … some more loudly than others. That brand voice is made up of all the little interactions that are made with customer, potential customers, and others who may influence the sale or perception of a particular brand. Companies whose employees engage and interact with others in a way that consistently reinforces brand values have the best chance for both personal and brand success. Then, those brand values and messages need to be amplified through content marketing, advertising, and promotion.
evangelism goes beyond simply focusing on cool products and extends to helping other talented, kindred spirits find one another and to help conpanies realize the importance of each and every hire, particularly for postions that have extensive customer interaction. Tabletop recruiter Mike Hawkins
explains it well in his recent article “Recruiting Superior Tabletop Sales and Marketing Talent”
and we are pleased to be able to bring his expertise to both hiring companies and to candidates. Brand building is a long-term journey.
And, the people you hire - your "brand ambassadors"
are often the true long-term brand differentiators.
Choose your people wisely.
With Tuxton China's
new coupe shapes line the choice is yours......FLORENCE
- a true white porcelain, the perfect canvas for your culinary artistry.
Or...will you choose VENICE,
similar in shape but done with a warm, American white body? Perfect for that retro comfort food menu.
The choice is yours .... Tuxton China
Tuxton's Florence coupe shape - a true porcelain white body.
Tuxton's Venice coupe shape - a warm American white body
Tuxton China - Endless Possibilities