It's no secret to TabletopJournal readers that BHS tabletop AG’s American sales subsidiary, Bauscher Inc., has significantly expanded its range for customers in the North American market. On 1 November 2012, Bauscher Inc., headquartered in Raleigh, North Carolina took over the distribution of the flatware and hotel brands Hepp and WMF Hotel to the American market. In addition, BHS has also concluded a contract with the Italian glass manufacturer Luigi Bormioli for distribution in the US, the Caribbean and Canada. The agreements are part of an expansion strategy for North and Central America being implemented by the BHS Management Board.
“We can thus offer discerning, upscale catering and hotel business customers in North and Central America value-added alternatives to the cheap products coming in from Asia,” says Stefan Jänicke, BHS tabletop AG Head of Export: “The high competence of the Italian glassware manufacturer Luigi Bormioli fits squarely with both product rages, the high-quality porcelain and cutlery from Germany.”
“The US markets are an important strategic focus for us,” adds Christian Strootmann, CEO of BHS tabletop AG: “Through the additions to our range and the investment of significant marketing funds, marked growth has been achieved in the US in 2012. In 2013, we will continue this growth path to compensate the difficult general conditions in Europe.”
BHS tabletop AG with its brands Bauscher, Tafelstern professional porcelain and Schönwald is the world market leader for professional porcelain and annually sells some 40 million pieces of tableware for the professional catering sector. Among its customers in 120 countries are luxury hotels, restaurants, airlines and cruise ship lines, canteens, nursing homes and hospitals. The company headquartered in Selb, Northern Bavaria, Germany employs more than 1,000 staff and manufactures exclusively in Germany.
To learn more about BHS tabletop AG and its various brands, go here:
http://www.bhs-tabletop.de/
“We can thus offer discerning, upscale catering and hotel business customers in North and Central America value-added alternatives to the cheap products coming in from Asia,” says Stefan Jänicke, BHS tabletop AG Head of Export: “The high competence of the Italian glassware manufacturer Luigi Bormioli fits squarely with both product rages, the high-quality porcelain and cutlery from Germany.”
“The US markets are an important strategic focus for us,” adds Christian Strootmann, CEO of BHS tabletop AG: “Through the additions to our range and the investment of significant marketing funds, marked growth has been achieved in the US in 2012. In 2013, we will continue this growth path to compensate the difficult general conditions in Europe.”
BHS tabletop AG with its brands Bauscher, Tafelstern professional porcelain and Schönwald is the world market leader for professional porcelain and annually sells some 40 million pieces of tableware for the professional catering sector. Among its customers in 120 countries are luxury hotels, restaurants, airlines and cruise ship lines, canteens, nursing homes and hospitals. The company headquartered in Selb, Northern Bavaria, Germany employs more than 1,000 staff and manufactures exclusively in Germany.
To learn more about BHS tabletop AG and its various brands, go here:
http://www.bhs-tabletop.de/
