We had mentioned before that the WWRD hospitality brands were finally getting together in America and other parts of the world. Nice to see such high quality, premier brands - and products - being marketed together. There are few global brands that carry the panache and sophistication of the WWRD brands. | With long pedigrees and great brand heritage on all fronts, WWRD can move forward with dinnerware that meets the needs of the hospitality segment from top to bottom.
Whether it's Wedgwood's ETHEREAL (shown right) or Royal Doulton's new LOOP....WWRD meets the needs of even the most discriminating chef or hotelier.
Wedgwood's INTAGLIO is another new hotelware shape now available through WWRD.
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Wedgwood's ETHEREAL - when was the last time you saw the underside of the saucer embossed?
| Having all three brands under a single marketing "roof" insures that customers will enjoy the benefits of knowing they are dealing directly with one of the world's great tabletop producers. WWRD ownership's recent committment to investing in the company's heritage and brand experience insures that the quality products that Wedgwood, Royal Doulton, and Waterford have been known are sure to continue for generations to come.
According to the Sentinel newspaper, tabletop giant Wedgwood has today unveiled multi-million pound plans to redevelop its Stoke-on-Trent base. Parent company WWRD is planning a £25 million investment in its Barlaston works three years after buying Wedgwood out of administration. | The planned cash injection will be used to:
1)Create new 'state-of-the-art' manufacturing facilities;
2) Expand and upgrade the Wedgwood 'visitor experience';
3) Safeguard the 500 existing jobs;
4) Create more than 100 new roles. | | WWRD chief financial officer Anthony Jones said: "We've made the bold decision to transform the Wedgwood estate. We want to create an efficient and sustainable high-quality development that will underpin our ambitious aspirations and the future growth plans for the company. By building new, state-of-the-art factory facilities we can continue to develop a strong Wedgwood business in the Potteries, and commit to creating and safeguarding a significant number of jobs."
You can read the entire article about Wedgwood's plans by going here: http://www.thisisstaffordshire.co.uk/Pottery-giant-Wedgwood-unveils-pound-25-million/story-16465136-detail/story.htmlWWRD is the leading provider of luxury home and lifestyle products sold worldwide under a number of well-recognized brands, including Waterford, Wedgwood, Royal Doulton, Royal Albert, Minton and Johnson Brothers. WWRD maintains unique licensing arrangements with some of the most high-profile innovators in the home and lifestyle market, including Vera Wang, Jasper Conran, John Rocha, Monique Lhuillier, Barbara Barry, Gordon Ramsay, Martha Stewart, and Michael Aram. WWRD products are distributed through premium department stores and independent retailers and wholesalers around the world including the United States, United Kingdom, Japan, Canada, Australia and Ireland. WWRD has over 3,700 employees worldwide.
Waterford, Wedgwood, Royal Doulton and Oneida Ltd. today announced that they have agreed to end their licensing partnership on August 1, 2012. The decision reflects a mutual desire by both companies to build their businesses within their own brand portfolios. "Our relationship with WWRD has been very positive, and this decision reflects a natural evolution in our businesses," said Steve Lefkowitz, Executive Vice President of Oneida Global Foodservice. "Oneida's growth strategy in the hospitality sector mainly will rely on our own brand portfolio, and our designs, production and distribution capabilities are in place to serve our customers." "We've enjoyed a long and successful relationship with Oneida," said Jonathan Witmer, Group Vice President and General Manager, Hospitality Worldwide for WWRD. "However, with our new strategy and growth plans well underway, we needed to refocus and reinvent. The global growth of WWRD's Corporate Hospitality Division underscores the importance of keeping our brands aligned across the markets."
The Royal Doulton name in the hospitality industry has always been synonomous with refinement and quality. With the introduction of their newest design - LOOP - this trend continues. Reminescent of retail dinnerware shapes from the 1980's, LOOP is freshened up and has the practical qualities necesssary for the hospitality tabletop, such as stacking cups, large 12" pasta bowls, and a variety of squares and rectangle shaped plates.
With stackable an dno-stackable cups, combined with a variety of rectangular and square plates, Royal Doulton's LOOP has all the hospitality tabletop needs covered.
And, here might be the best news of all......with over 40 different items available in LOOP, Royal Doulton has priced this newest dinnerware shaped to be below its JUPITER shape in pricing! JUPITER has long been a price/quality benchmark in hospitality dinnerware and now LOOP is even surpassing it! The Royal Doulton brand has never been more attainable for foodservice operators. Nicely Done. | |
You can see all the collections that Royal Doulton has for the hospitality industry by going here: http://www.wwrdhospitality.com/
Since its acquisition by the Wedgwood Group, Royal Doulton has seemingly moved to the edge of the radar screen, some might even say off the radar screen...particularly the Royal Doulton Hospitality Division. But, with a wide array of shapes, sizes, and quality levels, Royal Doulton continues to quietly supply a large portion of hotels and restaurants with graceful, elegant, and affordable dinnerware. One of our favorite Royal Doulton shapes is the simple, yet classically stylish Jupiter white. Dinnerware in its purest form, Jupiter is bone china that is affordable, durable and robust. One of our favorite aspects of the Jupiter line is the classic range of cups that Royal Doulton offers. Yes, we know that more and more are preferring mugs, but the Jupiter cups from Royal Doulton work just as well from high tea to large volume banqueting.  Yes, Royal Doulton's Jupiter has mugs....but we really like this simple, yet classically elegant, range of cups and saucers Yes, Royal Doulton has lots of the "new look" shapes that are triangles, wedges, rectangles, and any one of a zillion different shapes....but, Jupiter remains as a standard of sorts. When introduced more than a few years ago, it was one of the first higher-end dinnerwares that came out as an affordable enough for everyday use. Well, Jupiter remains true to its introduction and for those looking for prestige branding, high quality, and an affordable pricing...... Jupiter is still a top option. If you haven't considered Royal Doulton in a while, maybe it's time to check back with this long-time hospitality leader. You can see all the Royal Doulton professional products by going to: http://www.wwrdhospitality.com/us/index_usa.asp
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