We've said many times that if our readers - restaurateurs.....dealers.....manufacturers
.....or, just plain tabletop fans want to get a free MBA in marketing and branding, then we would suggest that they sign up to be a Maker's Mark Ambassador
. These people do one of the best jobs we know at connecting to their consumer. This postcard that we just received was all because we had't signed onto their website in a while, using our unique Ambassador number.How many of you have a "lost customer" follow-up program like this?
As an adult beverage, Maker's Mark
does a terrific job of walking the fine line of promoting responsibility and having fun. And they do it with some incredible marketing and sales promotion. But, the thing they do really well is they CONNECT
with their customers. How well do you connect with your customers? Really?
So....if you want an example how to do things right, we'd suggest you sign up to be a Maker's Mark Ambassador
today. We are pretty sure you'll be glad you did.
Oh, by the way.....they make a pretty damn good bourbon, too.