Being successful in business boils down to these simple, straightforward principles:
- Provide something the market wants, will talk about and is willing to pay for.
- Value worthy human resources; without them you are worth a lot less.
- Ensure your revenues exceed your costs.
- Innovate … always.
- Build, protect and nurture your brands.
Read more of what Karen Post has to say on brand building by going here: http://www.braintattoo.com/