After all, today they had 13 rooms reviewing Steelite and partner company products, with no shortage of creative tabletop in sight….each room offering its own new, creative arrow for the Steelite USA sales quiver. As a tabletop leader, to the outside world it might easily appear that it’s the products and the prices they sell them at that gets Steelite to its leadership rung on the tabletop ladder.
And, while strong sales and profit growth were highlighted in the morning’s opening session…it is the growth in Steelite as a leadership brand that stands out among the many positive highlights.
From VP, National Accounts Tony Taneal to Denver area Sales Rep Ron Gallman to Tabletop Specialist Mary Beth Miller to Midwest Sales Manager Jack Eaton…. they all shared the passion for selling tabletop with each individual encounter we had with them, as did many others whose names I didn't get. It is this passion for providing tabletop solutions that seems to run throughout the Steelite organization.
Today’s product breakout sessions were a good example. Each upbeat and fast moving session was run by a knowledgeable expert whose passion and energy was on full display. You saw it in the informal hallway gatherings - discussing this product or that...how they might work to solve a particular customer's problem. Other companies may try to compete on a product basis, but Steelite seems to be competing on a talent basis….and their inventory of talent runs deep.