 Deshoulières SEYCHELLES dinnerware comes in a variety of color finishes and is commercial dishwasher safe. With the upcoming NRA Show in Chicago, one company that we are excited to catch up with is Deshoulières. After an impressive first exhibition in the Spring show in NYC recently, this French producer of upscale porcelain has since opened its US subsidiary, Deshoulières Apilco USA, in NYC. With its new branch, the French hard porcelain producer will dedicate itself to the North American hospitality market, through direct approach of both high quality, well designed products, and quality customer service.
| With Deshoulieres' new focused strategy for the North American market comes new product lines, broader choices, and tailor-made services....each responding to the high standards of the hospitality professionals from both an asethetic and a practical perspective. The creation of the new subsidiary will allow Deshoulieres to work directly with their customers, in the US and Canada, and serve their needs at their best.
Founded in 1826, the Deshoulières Group is today one of the leading French porcelain manufacturers. The company's two brands Deshoulieres Chef (DC) and Apilco supply hotels, restaurants and other professionals around the globe and already in NYC with customers such as Café Boulud, La Grenouille, Gramercy Tavern and more.
 Deshoulières EPURE |  Apilco's ACQUA | There always has to be a first step before there can a second. Deshoulières has begun to take that first step in the hospitality market for this part of the world. With the style and quality of their products, we have no doubt that North American restaurants and hotels will find this French producer très intéressant.
You can see Deshoulières/Apilco at booth #6159 in Chicago.
 The just completed International Restaurant & Foodservice Show of New York showcased a number of terrific tabletop companies and products. overall show traffic was brisk and heavy, with the aisles filled with regional hospitality professionals. One of the most interesting and best merchandised tabletop displays of the show was the booth by well known New York dealer Sam Tell Companies. Filled with great displays of top tabletop brands such as Oneida, Arc/Cardinal, Homer Laughlin, Libbey and more. Dealer booths are soemtimes difficult to merchandise because of the wide variety of products carried by most dealers, but the Sam Tell display was a great example of a well-thought out plan with a great tabletop focus. Well done.
New York-based importer Europeaus had their usual strong display of serving platters, but included this time was a much larger selection of their Italian terra cotta line Piral. Red clay terra cotta, mankind's oldest cooking material, is available in many sizes and shapes from Europeaus for use on the open flame, on gas and electric stovetops, in the oven and microwave. The terra cotta material also reduces cooking time by conducting heat more evenly and efficiently. The Antica finish of Europeaus' terra cotta line blends with many menus and decors from Tuscan country to Ethiopian cusine to a Mexican hacienda. | | | | Tabletop leader Fortessa Tableware Solutions had their usual strong display with the new SPICE collection front and center with several new items added. Fortessa also showcased their new BASICS line of small serving pieces and their bamboo underliners for their Cassolette line of cast aluminum FORTALITE cookware.
Fortessa's Fortalite Cassolettes now have bamboo underliners available.
| French tabletop icon Deshouliers/Apilco had a great display of some of their upscale designs such as SEYCHELLES (left) which work well for those chefs who are reaching for their next Michelin star. Founded in 1826, the Deshoulières Group is today the leading French porcelain producer, a specialist in tableware products.The product collection is distributed under two major brands, Deshoulieres and Apilco, to satisfy the large number of consumers and fine chefs. |
Deshouliers Group's SEYCHELLES is available in Taupe (shown), Noir, Blanc, and Blanc Platine.
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And, of course, one of the hits of the show was Steelite's new CRAFT gray....shown here mixed in with several of the other colors...Blue, Green, Brown, and Terra Cotta.
 These 10 oz. Old Fashioned glasses are perfect for adding a bit more entertainment to your drinks menu. We've talked about Apilco before, mentioning how they've worked hard to re-position the Apilco brand as a younger, not always classical, French porcelain company. We it's definitely a new day at Apilco with their colored barware - GEOMETRY - that is blown glass and hand cut.  Apilco's GEOMETRY 12 oz. tumbers will help your serving staff sell more mixed drinks and make having a drink at your bar much more of an special event. Yes, it's true what we have said..... it's not your "father's" Apilco anymore. One look at their new catalog ( below) should say tell you that. If you haven't taken a look at Apilco in a while - to for a re-visit. To see all the Apilco lineup of cool products, go here: http://www.apilco.com/
Simplicity .... is the reason we've chosen Apilco's Colorama colored saucers as today's really cool item. Often, we think that we have to re-invent the wheel to elevate the guest experience only to realize that, sometimes, simple thoughfulness will get the job done. Apilco's simple idea of color-coding their saucers with white cups helps work to make the coffee service distinctive. The seasons are changing.....isn't it time to think about someting new for your tables, as well? Check out the full line of Apilco products by going here: http://www.apilco.com/ Apilco allies the daily pleasure of cooking and sitting down. Its various collections perfectly match the aspirations of the leading Chefs for functional yet aesthetic tableware of harmonious design.
 CRESCENT MOON from Apilco gives a touch of style without overwhelming. With all the emphasis on white porcelain dinnerware for the table, it's nice to see a compromise of sorts in this design from Apilco called "Crescent Moon". This slight decoration (shown in gold, but obviously can be in virtually any color, I suppose) offers relief from the starkness of plain white, yet still does not overwhelm.
Apilco has made great strides of late and has returned to the style and decor leader of old. For more information on Apilco or to order a catalog, go to: sales@apilco-usa.com or call 203.254.2002
 Through it's entire range of items, Apilco's Aqua shape carries the soft texture of ripples across the water If all you ever thought of Apilco was as a nice, classical, French ramekins, creme brulee dishes, and a few espresso cups and saucers...maybe some oven-to-tableware...than you need to re-visit this beautiful line of dinnerware and serveware. With a move to textured white relief patterns, Apilco has re-defined itself as an innovative dinnerware supplier for the menu concepts of today's restaurants.  Apilco's 2011 catalog presents the new, fresh look that is the style of many of their new designs, including their new black glaze items As you flip through their 130+ page catalog, you'll be amazed at this nearly 200 year old company's transition in style and design. Always a maker of premier quality porcelain products, Apilco's styles range now from classical (you were expecting this, I know) to the contemporary like Aqua, Metropolis, and Vatel (you're not expecting this, I promise). With Apilco-USA's warehousing in Connecticut, a full sales representation organization, and a new, updated range of shapes and designs....it appears as though parent Deshoulieres Group is preparing Apilco for the next 200 years! Definitely not your father's Apilco anymore! But....not to worry....you can still get those wonderfully comfortable creme brulee dishes, too! For more information on Apilco or to order a catalog, go to: sales@apilco-usa.com or call 203.254.2002
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